6/6/2023 0 Comments Social media presenceIf you’re a project manager with the goal of securing a new job, a career-focused site like LinkedIn may be the best fit. Meanwhile, a platform like Twitter - designed for short, text-driven news or personal updates - may be more useful to a reporter aiming to share commentary on current events. For example, if you’re a photographer with the goal of growing your following, you’ll want to consider platforms like Instagram, Pinterest, Behance, and Vero Social - all of which are visual-first channels designed to help creators share their work with a large audience. This will largely depend on your industry or profession. To help you decide where to spend your time, figure out what features are must-haves, nice-to-haves, or irrelevant for showcasing your skills and building a strong presence. Be selective about which ones you engage with and in what ways. There are hundreds of social media platforms, and each has different offerings that may benefit you more or less depending on your current job and future career goals. Pick the platforms that work for your career. Based on research, observations, and my own experience, here’s how to get started. How do you reap the benefits? By developing a strong online presence. When used strategically, it can help us find jobs, gain knowledge from a diverse range of people, strengthen our networks, and even make our work visible to the masses. On the other hand, while social media has its flaws, there are some clever ways in which it can boost our careers. Seeing friends, colleagues, and even strangers post stories about their successes can lead us to unhealthy comparisons, self-criticisms, and feelings of frustration. On the one hand, research has found that looking at people’s career-related posts on social media can affect our perception and feelings about our own progress. When it comes to your career, social media can be your friend and your enemy. Ensure that what you share and how you comment and behave on professional social platforms align with your values and how you want people to think about you. Use your content to showcase your thoughts and perspectives so people can get to know you. Think about what types of content you will share, when you’ll share it and how your content will create value for your followers. Then, create a content strategy for your account.Follow people on their professional social media pages, engage with their content, comment on their posts, and reach out with an ask or offer directly related to their interests or work. Use your social media account like a online business card and share it with people you meet. Who knows you is as important as who you know. What matters is your visibility, your impact, and how both things are pushing you closer to your career goal. Next, remember that just being on a social media platform isn’t enough.While you don’t need to choose just one platform, trying to build a professional presence on too many at once can be a waste of valuable time - especially if a platform isn’t serving your career needs or goals. Figure out what features are must-haves, nice-to-haves, and irrelevant for showcasing your skills and building a strong presence. First, decide where to spend your time.Have you ever thought of using social media to strengthen your career? There are many social media platforms and each has different offerings that may benefit you more or less depending on your current job and future career goals.
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